Jason Whitlock brings his edgy and thought-provoking style to FOXSports.com. Columnist for the Kansas City Star, he has won the National Journalism Award for Commentary for "his ability to seamlessly integrate sports and social commentary and to challenge widely held assumptions along the racial divide."
Johnson: Lakers-Spurs analysis
Of course it helps that large TV markets with storied franchises (Boston and Los Angeles) are team that the rest of the league couldn't beat.
Obviously, there are a lot of factors contributing to the ratings numbers that TNT, ESPN and ABC keep bragging about in nearly daily press releases.
The NBA has been experiencing a resurgence ever since the Suns traded for Shaquille O'Neal, the Lakers acquired Pau Gasol, the Mavericks got hoodwinked into snagging Jason Kidd and the Cavaliers picked up new spare parts for LeBron.
But there's one issue driving improved ratings that likely won't be touched by all the NBA talking heads on TNT and ESPN.
Tattoos. Or rather the lack of tattoos in the conference finals.
Part of the reason more people are watching these playoffs is because the average fan isn't constantly repulsed by the appearance of most of the players on the court. Most of the key players left in the playoffs don't look like recent prison parolees.
The only accurate way to describe Garnett, Pierce, Duncan, Allen, Manu, Parker and even Kobe is "clean cut." Yeah, there are a couple of tattoos in that group — Duncan has something on his back, Kobe still has his post-rape-allegation tat — but the Lakers, Spurs and Celtics have far less ink on average than your typical NBA franchise.
Allen Iverson and Carmelo Anthony have more tats on their hands than the entire Spurs roster.
I know many of you probably think the number of tattoos doesn't influence viewing habits. You're wrong. Like everything else televised, appearances matter. There's a reason you don't see nude scenes in movies with fat people. Trust me, fat people have sex. It's just no one wants to see it. Not even fat people.
No one wants to watch Delonte West or Larry Hughes play basketball. It's uncomfortable and disconcerting. You don't want your kids to see it. You don't want your kids to think they should decorate their neck, arms, hands, chest and legs in paint. You don't want to waste time explaining to your kids that some millionaire athletes have so little genuine self-confidence that they find it necessary to cover themselves in tattoos as a way to mask their insecurities.
You just want to watch basketball and feel like you're watching people you can relate to a little bit, people you somewhat respect.
We finally have that again on the NBA's biggest stage, and everyone can see it because the league's substance isn't covered in a barrel of tattoo ink.
David Stern has been arguing that the NBA is the best book. Ever since Ron Artest went into the stands, Stern has been slowly changing the cover of his book. The dress code and the age limit have helped. The midseason trades helped. Garnett's donning of a Celtics jersey really helped. Kobe's maturity and ascension to Jordan's throne has probably been the most important development. Kobe is everything the league wants LeBron James to be.
But don't underestimate how much having a visually pleasing product to look at has benefitted the league at conference finals time.
It's a television show. Pleasant smiles, non-threatening people sell products better than menacing, tattooed brutes.
If I was David Stern, I'd commission Nike and/or Under Armor to create a basketball jersey with long sleeves, all the way down to the wrists. I'd make Iverson wear a turtleneck jersey with sleeves. I'd cover the tats.
Do you think Sports Illustrated would let its swimsuit models cover themselves in tattoos? Models are paid to look good. Athletes are no different from models. Everyone accepts that female basketball players — when possible — are pushed to showcase their feminine beauty.
It's unfortunate that too many young athletes are too unenlightened to approach the game like a business. They resist almost all ideas that would put more money in their pockets. They have to be forced to do the little things that would help them make more money.
Growing NBA ratings is what's best for the players in the long term. Adopting a non-prison-ready appearance would help everyone in the league earn more money. But no one will talk about it.
I agree (see previous post). BTW-Thanks Josh for the article.
Comments anyone?
Peace
Steg
Thursday, May 29, 2008
Tuesday, May 13, 2008
Grandpa Steg
I recently became a grandpa. This is the beginning of a new phase of my life. How could something so precious and sweet become a part of an old mans life? I actually am lost for words, which is the reason it took me so long to write this blog. I can't stop looking at her. Is she cute or what?Later Lydia,
Grandpa
Friday, May 2, 2008
Judge and Jury
For the past six days, I have been sitting in a jury box, referred to as juror #1. This took place downtown in federal court. It was a civil suit filed by a lady that looks like the girl in this picture who was suing her employer for descrimination for being a woman and also descriminated for getting hurt on the job. We had to endure six days of intrrogation and defense battling back and forth arguing timelines and documents. To sum it up , the defense did a fantastic job in defending a major company. The girl was also looking for monetary settlement to the tune of $250,000.When the defense rested, it only took us 12.5 minutes to say No you weren't descriminated because of gender or because you got hurt. The company actually went out of its way to accomodate her and she still works there making$ 75000/year. There was zero dollars awarded.
Why are these cases even allowed in court? Why should't the plaitiff who loses, like this case, be required to pay all the legal fees that were necessary for the defense to spend on this frivolous lawsuit?This is one of the problems of our legal system.
Case Closed,
Steg
Friday, April 25, 2008
Multi Tasking
I have a problem doing a lot of things at the same time. In other words , I'm not a multi-tasker kind of person. As the picture illustrates, some people have no trouble with this concept.This past week, I have been on jury duty all day while answering work calls. In my spare time I've cut both lawns and laid tile in my basement doing a remodel in the laundry/workout room, and been on fulltime call waiting to become a grandfather. I guess I'll keep plugging along for another week doing the same things. I just don't feel efficient being on this schedule. A little of this and then a little of that is driving me crazy. The baby will come, the tile will get laid, and the jury duty will be over next week. Maybe then I can get back to normal. Until then, continued prayer for Josh and Jessie is greatly appreciated.
Blessings,
Steg
Friday, April 18, 2008
Lydia
Very soon I will be a very proud grandfather. The father part was great too, but being older, wiser, uglier and so on, brings me into a new phase of my life. I pray that I will be a good influence and look forward to many more. (hint Zak and Kris).Please keep Josh and Jessie in your prayers and I'll keep you posted on delivery.
Blessings,
Steg
P.S. This is not Jessie's belly
Thursday, April 17, 2008
Duct Tape

Isn't it amazing how many uses there are for duct tape. Recently a robber out west used it for a mask. Some people use it to hold things on top of their car as illustrated in this picture. Other uses include emergency muffler holder when tailpipe breaks, For work boots with holes in them, Emergency sole repair method for soles of all shoes, It fixes broken windows. Almost anything in need of repair, can be addressed with duct tape to some success. About the only broken thing I know of that duct tape has not effect on is a broken heart. I guess you have to go to the lord for help on that one. Put on your sunscreen and enjoy today,
Blessings,
Steg
Thursday, April 10, 2008
Un Momento Por Favor

It has been well documented over the years that I have some issues with workers of Mexican heritage.Thet are the king of improv when it comes to ladders, scaffolding and work platforms. The common answer I get, after asking ten of them who speaks english, is "I'll be done in a few minutes". No matter how hard i try to explain safety , it gets ignored.
I just get away from them and hope nothing goes wrong. Just another day in paradise.
Please use a safe ladder.
Later,
Steg
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